Last Updated: February 13, 2023

This Privacy Policy describes how Toto Foods, Inc. (“Toto,” “we,” or “us”) collect, use, disclose and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our website at (the “Website”), order cookies or cookie dough (“Products”) from us, or when you otherwise interact or communicate with us, such as through our customer support channels. 

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. In addition, you agree to our Messaging Terms ( and acknowledge our Messaging Privacy Policy ( 


Collection of Information

Use of Information

Targeted Advertising and Analytics

Disclosure of Information

Contact Us


Information You Provide to Us

We collect information directly from you when you order Products, request customer support, or otherwise communicate with us. The categories of information we collect include:

  • Contact Information: we collect your name, email address, mailing address, and phone number.
  • Financial Information: we collect your payment information through payment processors.
  • Communication Information: we collect information included in your communications to us.

We may also collect any other information you choose to provide, such as if you complete a survey. 

Information We Collect Automatically

We automatically collect the following categories of information:

  • Transactional Information: we keep a history of your transactions with us, including the dates and amounts paid for Products.
  • Internet Activity Information: we collect information about how you access our Website, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Website and interaction with our communications, such as access times, pages/Products viewed, links clicked, and the page you visited before navigating to our Website.
  • Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with our Website and communications. These technologies help us improve our Website and communications, see which areas and features of our Website are popular, count visits, and track clicks. You may be able to adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Website.

Information We Collect from Other Sources

We may collect educational and demographic information from third parties.

Derived Information

We may derive information or draw inferences about you based on the information we collect. For example, we may infer that you are interested in certain Products based on your purchasing or browsing history or infer your approximate location based on your IP address.


We use the categories of information we collect for the following business and commercial purposes:

  • Product Delivery: we use information to provide our Products, including to deliver Products to you and process payments.
  • Communication: we use information to inform you of price changes and send you bills or other transactional or relationship messages.
      • Marketing and Advertising: we use information to send direct marketing messages (including via email and automated text) and target advertisements to you on third-party platforms and websites as described below. You can opt out of direct marketing messages we send by following the instructions in those communications (e.g., clicking “unsubscribe” in the emails or replying “STOP,” “END,” or “CANCEL” to the texts) or by contacting us.
  • Conducting Analytics: we use information to monitor and analyze Website trends, usage, and activities, improve our Website, and generate de-identified data. 
    • Protection and Compliance: we use information to detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, help protect the rights and property of Toto and others, and comply with our legal and financial obligations.


    We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Website, including your IP address, web browser and mobile network information, pages viewed, time spent on pages, and links clicked. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity. 

    You can learn more about these activities, and opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting


    We disclose the categories of information described above as follows:

    • Vendors: we disclose information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, payment processing, order fulfillment and delivery, fraud prevention, customer service, analytics, and marketing and advertising.
    • Advertising Partners: we disclose information to third parties for the Marketing and Advertising purposes described above
    • Professional Advisors: we disclose information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
    • Legal Authorities: we may disclose information to legal authorities and others for the Protection and Compliance purposes described above, including if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements and if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Toto, our users, the public, or others.
    • Corporate Transactions: we reserve the right to disclose information in connection with negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. 
    • Affiliates: we reserve the right to disclose information between and among Toto and any current or future parents, affiliates, subsidiaries, and other companies under common control and ownership.
    • Consent: we may disclose information when we have your consent or you direct us to do so.

    We also disclose de-identified information that cannot reasonably be used to identify you. 



    If you have any questions about this Privacy Policy, please contact us at